Screen from a fictional social app on a blue gradient background

Simplifi

DESIGN LEAD

STRATEGY

Overview

During my UX program at Brainstation, I undertook a 10-week solo project, which tasked us students with creating a digital solution to an existing problem space. I identified a disconnect between the widespread interest in crypto and the actual engagement with crypto technology. To tackle this challenge, I conceptualized Simplifi, a mobile interaction platform designed to encourage and simplify participation in crypto communities.

Objective

The aim was to devise an intuitive application that removes the complexity often associated with active crypto engagement, specifically targeted at millennials and Gen-Z users. Key features of the app intended to simplify complex crypto information, foster a sense of community through discussions, and enable users to actively participate in crypto governance.

Outcome

Simplifi was created using a user-centric design approach. Standout features include an easily navigable interface and interactive elements inspired by familiar social media platforms. The project concluded with an interactive prototype that represents a potential solution for bridging the gap between interest and active engagement with cryptocurrencies. Through Simplifi, I demonstrated the ability to identify a problem space, conduct meaningful research, and create a design solution through iterative testing and feedback.

Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project
Screen from a fictional social app on a blue gradient background

Simplifi

DESIGN LEAD

STRATEGY

Overview

During my UX program at Brainstation, I undertook a 10-week solo project, which tasked us students with creating a digital solution to an existing problem space. I identified a disconnect between the widespread interest in crypto and the actual engagement with crypto technology. To tackle this challenge, I conceptualized Simplifi, a mobile interaction platform designed to encourage and simplify participation in crypto communities.

Objective

The aim was to devise an intuitive application that removes the complexity often associated with active crypto engagement, specifically targeted at millennials and Gen-Z users. Key features of the app intended to simplify complex crypto information, foster a sense of community through discussions, and enable users to actively participate in crypto governance.

Outcome

Simplifi was created using a user-centric design approach. Standout features include an easily navigable interface and interactive elements inspired by familiar social media platforms. The project concluded with an interactive prototype that represents a potential solution for bridging the gap between interest and active engagement with cryptocurrencies. Through Simplifi, I demonstrated the ability to identify a problem space, conduct meaningful research, and create a design solution through iterative testing and feedback.

Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project
Screen from a fictional social app on a blue gradient background

Simplifi

DESIGN LEAD

STRATEGY

Overview

During my UX program at Brainstation, I undertook a 10-week solo project, which tasked us students with creating a digital solution to an existing problem space. I identified a disconnect between the widespread interest in crypto and the actual engagement with crypto technology. To tackle this challenge, I conceptualized Simplifi, a mobile interaction platform designed to encourage and simplify participation in crypto communities.

Objective

The aim was to devise an intuitive application that removes the complexity often associated with active crypto engagement, specifically targeted at millennials and Gen-Z users. Key features of the app intended to simplify complex crypto information, foster a sense of community through discussions, and enable users to actively participate in crypto governance.

Outcome

Simplifi was created using a user-centric design approach. Standout features include an easily navigable interface and interactive elements inspired by familiar social media platforms. The project concluded with an interactive prototype that represents a potential solution for bridging the gap between interest and active engagement with cryptocurrencies. Through Simplifi, I demonstrated the ability to identify a problem space, conduct meaningful research, and create a design solution through iterative testing and feedback.

Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project